Century Park Hotel LA is a short, four mile drive to the famed 1.6 mile stretch of billboards known as the Sunset Strip, which means there is no better time to visit this iconic landmark than during your stay here in “The Creative City” of West Hollywood.
Los Angeles has long been known as a hub of artistic culture and innovation. From famous musicians like Jim Morrison and The Eagles, to underground street artists like WRDSMTH and Colette Miller who push the boundaries of modern art all while establishing new creative ground for up and coming creators, LA continues to be an endless source of celebration and awe for all who visit. The billboards of the Sunset Strip bring this sentiment to life and are a perfect display of LA’s thriving creative scene.
Here are some of the most iconic billboards to ever have graced The Sunset Strip, as well as some tips for what to look out for today on the strip during your stay at Century Park Hotel LA.
The Beatles’ Abbey Road (1969)
According to Frances Anderton of KCRW radio, The Beatles were so easily recognized at the time of this billboard’s construction that designer John Kosh didn’t even include the band’s name on the advertisement. While that’s a bold move for sure, it isn’t what gave the billboard its iconic status. The billboard truly earned the title of “iconic” when locals noticed – several weeks after construction – that a prankster had stolen Paul McCartney’s cardboard head.
Daft Punk (2016)
This famous electronic music duo credits Robert Landau’s book on the Sunset Strip billboards as a major source of marketing inspiration for their 2016 album Random Access Memories. They set up eye-catching billboards sporting the duos signature robotic look in places all over the world.
One of those places was, of course, the Sunset Strip, proving that even today this landmark of West Hollywood still holds merit as one of the best areas for bringing larger-than-life marketing to the forefront.
Where the Sunset Strip billboards are headed
In this current digital age of social media stars and a booming tech scene, the original art of hand-painted billboards has fallen by the wayside, making room for an all new and innovative means of billboard display.
In fact, the City of West Hollywood recently announced plans for a new project called the “Sunset Spectacular.” City planners are integrating electronics and art in the form of a three-sided, 65 foot stand-alone billboard display, once again paving the way for innovators to come.
Don’t miss this classic West Hollywood spot. But before your trip, be sure to check out any events happening on the strip, like the “Summer on Sunset” series, which features live music, food and art events. These events, focused on reviving the neighborhood feel, are sure to be a fun way to immerse yourself in all of the stunning history and culture that the Sunset Strip has to offer — all while being just minutes from your temporary home at the Century Park Hotel LA.